tag:blogger.com,1999:blog-90490596830928982242024-03-13T23:46:30.904-07:00WebwindowsAnonymoushttp://www.blogger.com/profile/14309687246952841150noreply@blogger.comBlogger17125tag:blogger.com,1999:blog-9049059683092898224.post-5791081966703779762014-09-16T02:26:00.003-07:002014-09-16T02:26:50.878-07:00Why is the Yes Campaign Winning on Social Media?<div class="MsoNormal" style="text-align: justify;">
This week on the Webwindows blog,
we ask why the Yes campaign is <a href="http://www.itv.com/news/2014-09-10/which-side-is-winning-the-indyref-social-media-debate/">winning
the fight for Scottish independence on social media</a>, and what you can learn
from it. <o:p></o:p></div>
<h2 style="text-align: justify;">
<b>Social Media is King</b></h2>
<div class="MsoNormal" style="text-align: justify;">
If <a href="http://www.peterboroughtoday.co.uk/news/local/peterborough-workers-in-jaffa-cake-record-bid-1-6123638">Webwindows</a> has learned anything
crafting extensive web marketing campaigns over the past ten years, it’s that
social media is king. By using social media
to your advantage, you are not only gaining access to hundreds of millions of
potential customers, but you can take advantage of these sites’ ability to
amass specific information, to target said customers with pin point precision.<o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
This is a lesson that both sides
of the debate over Scottish independence – the Yes and the Better Together campaigns
– have taken to heart, in their bids to sway the people of Scotland to vote for
them. But who’s been more effective?<o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>Who’s got the Most Followers on Twitter and Facebook?</b></h3>
<div class="MsoNormal" style="text-align: justify;">
Let’s start by looking at raw
numbers. According to ITV, the Yes campaign got on Twitter first. By doing so, <a href="https://twitter.com/YesScotland">@YesScotland</a> has managed to amass
nearly 80,000 followers since April 2012. Meanwhile, <a href="https://twitter.com/UK_Together">@UK_Together</a> got on Twitter a month
later, and as of the time of writing, it has only managed to accrue just over
36,000 followers. <o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
Furthermore, the Yes campaign was
first on Facebook as well, and has gathered more than 266,000 likes, whilst its
equivalent on the other side has only managed to rack up 188,000 likes at the
time of writing. So in the raw numbers stakes, Yes has won, but what does it
mean for that bastion of social media success, share-ability. <o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-fxYo5Rr54LU/VBgCOZtEurI/AAAAAAAAAFg/qYEE1a9zObs/s1600/economy%2Benergy%2BScottish_Flag.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-fxYo5Rr54LU/VBgCOZtEurI/AAAAAAAAAFg/qYEE1a9zObs/s1600/economy%2Benergy%2BScottish_Flag.jpg" height="240" width="320" /></a></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<b>What Can Shareability Tell Us About the Success of the Yes and Better
Together Campaigns?</b></h4>
<div class="MsoNormal" style="text-align: justify;">
As it turns out, it may have had
a huge impact on shareability. ITV have gone on to show that using the neutral
hashtag, <a href="https://twitter.com/hashtag/indyref">#indyref</a>, evidence
shows that the two most re-tweeted images had a significant pro-independence
bias. <o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
Meanwhile, the third most
retweeted image was a graph. Specifically, it was a graph from YouGov showing
the first time Yes beat Better Together in the polls, again something that is
more likely to have been retweeted by supporters of independence. This brings
up a valid point. Yes has gone up, whilst no has gone down, further
illustrating the comparative effectiveness of the Yes campaign on social media.
<o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>Get on Social Media as Soon As Possible</b></h3>
<br />
<div class="MsoNormal" style="text-align: justify;">
So what does this tell you? Well,
in Webwindows’ opinion, it shows the effectiveness of a well thought out,
consistent social media campaign. The earlier you start, the more followers you
amass, the more interest you generate in your ad campaign. That is why Yes is
edging out Better Together at the time of writing in the polls. <o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/14309687246952841150noreply@blogger.com1tag:blogger.com,1999:blog-9049059683092898224.post-40037074387770534642014-09-09T03:06:00.000-07:002014-09-09T03:13:27.406-07:00How to Remove Something from Google<div class="MsoNormal" style="text-align: justify;">
This week, <a href="http://www.webwindows.org.uk/">Webwindows </a>wants to help you protect
your advertising strategy by letting you know how to remove something from
Google. <o:p></o:p></div>
<h3 style="text-align: justify;">
<b>Respect the Awesome Power of Google</b></h3>
<div class="MsoNormal" style="text-align: justify;">
Throughout our ten years of
providing effective web marketing solutions to businesses, large and small,
across the UK, Webwindows has learned to respect the awesome power of Google.
One well optimised ad campaign can dominate your search term’s first page on
Google.<o:p></o:p></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-nG28oGLpFMs/VA7Q9B5QnYI/AAAAAAAAAFQ/7Ern2cgFPF4/s1600/webwindows%2BGoogle_wordmark.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-nG28oGLpFMs/VA7Q9B5QnYI/AAAAAAAAAFQ/7Ern2cgFPF4/s1600/webwindows%2BGoogle_wordmark.gif" height="140" width="320" /></a></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
Because more people search for
the products and services on Google than any other search engine on the planet,
this means the site can prove invaluable to your marketing strategy. However,
sometimes you will be faced with a user who wants to post negative content
about you, and when they do, the power of Google can make sure that these posts
do a significant amount of damage to the <span style="color: red;"><a href="http://www.webwindows.org.uk/what-is-content-marketing/">content marketing</a></span> element of your ad campaign.<o:p></o:p></div>
<h3 style="text-align: justify;">
<b>What Will Google Remove?</b></h3>
<div class="MsoNormal" style="text-align: justify;">
You need to have a strategy in
place to deal with such content, but sometimes the best way to deal with it is
just to get the <a href="https://support.google.com/websearch/answer/2744324">content
removed from Google</a>. You can’t get everything removed – Google is too
dedicated to free speech for that.<o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
They will remove certain things
though. These include national identification numbers, bank account numbers,
credit card numbers, images of signature, defamatory statements, copyrighted
material etc. The last two are your best bet, but in both cases, you have to be
able to prove them. <o:p></o:p></div>
<h3 style="text-align: justify;">
<b>Use Google Webmaster Tools</b></h3>
<div class="MsoNormal" style="text-align: justify;">
Once you’ve determined whether
you’ve got a case to have something taken down, it’s time to actually remove
it. All you need to do here, is report the content in question via <a href="https://www.google.com/webmasters/tools/home?hl=en">Google’s Webmaster
tool</a>s. <o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
The Webmaster tool is really easy
to use, as long as you have a Gmail account. Just find the tool, follow the
instructions, garb the link and explain why you want it removed, then wait to
hear back from the search engine. If for some reason they don’t remove it
though, it is worth contacting the owner of the actual site with the
information damaging your ad campaign – they might be willing to remove the
information in question. <o:p></o:p></div>
<h3 style="text-align: justify;">
<b>Google Can Be a Great Tool for Your Ad Campaign.</b></h3>
<br />
<div class="MsoNormal" style="text-align: justify;">
What Webwindows wants you to walk
away from <a href="http://webwindowsblog.blogspot.co.uk/">this blog</a> with this week, is the idea that Google is a great tool you
can use to emphasise your ad campaign. But that doesn’t mean that you should
let the search engine do any damage. Always remember that Google is a double
edged sword. <o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/14309687246952841150noreply@blogger.com1tag:blogger.com,1999:blog-9049059683092898224.post-44363064394907215292014-09-03T02:16:00.001-07:002014-09-03T02:17:07.602-07:00Facebook Users More Likely to Self-Censor Post Snowden<div class="MsoNormal" style="text-align: justify;">
With new evidence suggesting that
Facebook users are more likely to self-censor post Snowden, <a href="http://www.peterboroughtoday.co.uk/news/local/peterborough-workers-in-jaffa-cake-record-bid-1-6123638">Webwindows</a> has seen
more clearly than ever the need to tread carefully online. <o:p></o:p></div>
<h3 style="text-align: justify;">
<b>Facebook’s Strength is it Achilles Heal</b></h3>
<div class="MsoNormal" style="text-align: justify;">
Through crafting effective web
marketing strategies for companies across the UK for over ten years, Webwindows
has seen the damage sites like Facebook can inflict on online marketing
campaigns.<o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-ShW-OflLr9Y/VAbb5y8AKwI/AAAAAAAAAFA/psbi0sKVx50/s1600/webwindows%2BFacebook_like_thumb.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-ShW-OflLr9Y/VAbb5y8AKwI/AAAAAAAAAFA/psbi0sKVx50/s1600/webwindows%2BFacebook_like_thumb.png" height="274" width="320" /></a></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
Their main strength is their
Achilles heel. Sites like Facebook – which has over half a billion users –
provide you with access to huge swathes of your target audience. Yet one ill
thought out post can damage your reputation with that audience, and sink your
entire ad campaign.<o:p></o:p><br />
<br /></div>
<h3 style="text-align: justify;">
<b>America is Self-Censoring itself on Facebook</b></h3>
<div class="MsoNormal" style="text-align: justify;">
It seems that individual Facebook
users are coming to recognise the double-edged nature of the social media site
as well. Specifically, the Guardian reported last week that in light of the
Snowden affair, users in America are <a href="http://www.theguardian.com/technology/2014/aug/26/facebook-twitter-snowden-nsa-revelations-pew">self-censoring
discussions about state surveillance on Facebook</a>.<o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
Specifically, a new poll from Pew
Research Centre, found that 86% of adults in the US were either ‘very’ or
‘somewhat’ willing to discuss the issue offline, yet only 43% were willing to
do so on Facebook. Meanwhile only 41% of respondents were willing to do the
same on Twitter, which many see as a more public forum than Facebook. <o:p></o:p><br />
<br /></div>
<h3 style="text-align: justify;">
<b>How likely is the Typical Facebook or Twitter User to Discuss Snowden?</b></h3>
<div class="MsoNormal" style="text-align: justify;">
The report shed further light on
the issue, saying that: “The typical Facebook user – someone who logs onto the
site a few times per day – is half as likely to be willing to have a discussion
about the Snowden-NSA issues at a physical public meeting as a non-Facebook
user.<o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
Similarly, the typical Twitter
user – someone who uses the site a few times per day – is 0.24 times less
likely to be willing to share their opinions in the workplace as an internet
user who does not use Twitter.”<o:p></o:p><br />
<br /></div>
<h3 style="text-align: justify;">
<b>You Need to Self-Censor on Sites like Facebook and Twitter</b></h3>
<br />
<div class="MsoNormal" style="text-align: justify;">
This may not directly apply to
online marketing – who’s ever going to think that discussing Edward Snowden
would help their ad campaign - but it does remind Webwindows of the need to
self-censor online. You never know who is going to see a Facebook post, which
is why you need to self-censor, so that one ill thought out post doesn’t offend
the wrong person, go viral and sink your entire ad campaign.<o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
Be sure to 'like' <a href="https://www.facebook.com/webwindowsmarketing">Webwindows on Facebook</a></div>
Anonymoushttp://www.blogger.com/profile/14309687246952841150noreply@blogger.com0tag:blogger.com,1999:blog-9049059683092898224.post-81005333763705039542014-08-28T02:03:00.000-07:002014-08-28T02:03:23.226-07:00Five Tips for Writing Content for Your Blog<div class="MsoNormal" style="text-align: justify;">
This week <a href="http://www.webwindows.org.uk/">Webwindows</a> wants to delve further into
the world of content marketing, by letting you know about five tips for writing
content for your blog.<o:p></o:p></div>
<h2 style="text-align: justify;">
<b>You Need to Invest in Content Marketing</b></h2>
<div class="MsoNormal" style="text-align: justify;">
Through our role as a web
marketing firm that has been putting together innovative web marketing
strategies for companies of all sizes, Webwindows has come to understand the
power of content. Because Google wants to ensure that readers receive relevant
information on page one when they search for something, it’s more important
than ever that you invest in <a href="http://www.webwindows.org.uk/what-is-content-marketing/">content marketing</a> to develop an effective online
marketing strategy.<o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
One of the most effective ways to
generate relevant content, which will aid your wider advertising strategy in
taking advantage of Google, is to create a blog. With a blog, you can produce
optimised, relevant content, which you can then use to promote your advertising
campaign to a loyal readership.<o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-EwXZgkGzSXE/U_7vrGj-nII/AAAAAAAAAEw/aJ75XUYXLgU/s1600/webwindows%2Bcontent%2Bwriting.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-EwXZgkGzSXE/U_7vrGj-nII/AAAAAAAAAEw/aJ75XUYXLgU/s1600/webwindows%2Bcontent%2Bwriting.jpg" /></a></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<b>Webwindows Top Five Tips for Blog Content Creation</b></h2>
<div class="MsoNormal" style="text-align: justify;">
Yet writing blog content without
professional training is nowhere as easy as American cable television would
have you believe, especially if you want to get your content ranking on Google.
That is why you should always use the following five tips from Webwindows when
creating content for your blog…<o:p></o:p></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]-->1)<span style="font-size: 7pt;"> </span><!--[endif]--><b>Write About What You Know</b>: It’s simple
really, the best way to generate relevant content that will help your online
marketing strategy is to write about things that are actually relevant to your
company. For example, if you own and want to promote a gardening company, write
about gardening!<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]-->2)<span style="font-size: 7pt;"> </span><!--[endif]--><b>Use Your Search Term as Your Guide</b>:
Let’s use the gardening analogy again. Say you’re wanting to promote your new
landscaping service, generate content by using ‘landscape’ as your guide. Put
it into the Google news tab, see if it’s trending on twitter or being talked
about on Facebook to discover what people are reading. Then, the content should
practically write itself.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]-->3)<span style="font-size: 7pt;"> </span><!--[endif]--><b>Break up the Text</b>: Did you know that
the average user spends about 2 seconds on a web page before moving on. You
have to catch their attention and break up text, so they can look for what they
want. Do what we’ve done for this article and use sub-headings, lists etc. With
numbered lists as well, for example, you can then use it as a benchmark to help
you generate content. <o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]-->4)<span style="font-size: 7pt;"> </span><!--[endif]--><b>Repurpose Old Content</b>: If you’re stuck
for something to write about, look at what you’ve done before and put a new
spin on it. For example, last week we asked what is content marketing, and this
week we’re use that as a base to create an article about the best ways to
generate content. There’s really no such thing as a new idea anymore, didn’t
you know?<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]-->5)<span style="font-size: 7pt;"> </span><!--[endif]--><b>Get the Tone of Voice Right</b>: All of
this is useless, if you aren’t speaking to your readers on a level that will
appeal to them. That is why you need to decide what tone of voice best
represents your company, and use this to determine the type of language you
use, the style of sentences you write with etc. <o:p></o:p></div>
<h3 style="text-align: justify;">
<b>What Would Your Customers Like to Read?</b></h3>
<br />
<div class="MsoNormal" style="text-align: justify;">
Writing content for your blog can
be difficult, but not impossible. Webwindows would ultimately advise that you
think about what your customers are most likely to read, use that as a
benchmark and go from there. <o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/14309687246952841150noreply@blogger.com0tag:blogger.com,1999:blog-9049059683092898224.post-58478475441113426042014-08-21T02:47:00.001-07:002014-08-21T02:48:19.319-07:00UK AOP to Initiate Cross-Platform Digital Advertising Study<div class="MsoNormal" style="text-align: justify;">
<a href="http://www.webwindows.co.uk/news/uk-aop-to-launch-cross-platform-digital-advertising-study">Webwindows
has learned</a> that The UK Association of Online Publishers has initiated a
study to determine the effectiveness of cross platform digital advertising. <o:p></o:p></div>
<h2 style="text-align: justify;">
<b>Webwindows Stays at the Forefront of the Web Marketing Industry</b></h2>
<div class="MsoNormal" style="text-align: justify;">
As experts at driving web
traffic, <a href="http://www.webwindows.org.uk/" target="_blank">Webwindows</a> is the web marketing company that has been offering a
unique range of tools to businesses of all sizes for the past ten years. As
such, it is our job to stay at the forefront of the web marketing industry.</div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-n8K0Q4KpnA0/U_XAGquT3AI/AAAAAAAAAEg/UI7oKG_z7l0/s1600/webwindows%2Blogo%2Bedit.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-n8K0Q4KpnA0/U_XAGquT3AI/AAAAAAAAAEg/UI7oKG_z7l0/s1600/webwindows%2Blogo%2Bedit.jpg" height="128" width="320" /></a></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
Part of that job is looking at
the new studies that are released in the web marketing field, and using the
information they provide to streamline the service our customers receive from
Webwindows. That is why this week, we had to bring to your attention the fact
that <a href="http://www.ukaop.org.uk/">The UK Association of Online Publishers</a>
(AOP), has launched a new study to determine the effectiveness of cross digital
advertising.<o:p></o:p><br />
<br /></div>
<h3 style="text-align: justify;">
<b>The Study Will Set Out to Analyse Engagement across Platforms</b></h3>
<div class="MsoNormal" style="text-align: justify;">
The research, performed in
partnership with Omnicom Media Group, will specifically set out to study the
level of engagement across desktop, tablet and mobile platforms. It will centre
on data from 21 main publishers. These include The Guardian and Telegraph
publishing Groups, IPC Media, Haymarket, Dennis Publishing and Incisive Media.
The study will also feature a further 100+ UK media brands. <o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
Beginning next month, the
research will set out to analyse cross channel ad campaigns for three of the
top brands from Omnicom. It will include videos, display ads and other
multimedia platforms. Mobile 5 are slated to provide the campaign’s creative
content, whilst digital advertising firm Celtra will create a dashboard for
keep track of metrics. <o:p></o:p><br />
<br /></div>
<h3 style="text-align: justify;">
<b>A Game Changer for the Web Marketing Industry</b></h3>
<div class="MsoNormal" style="text-align: justify;">
AOP’s managing director, Tim Cain
commented on the study. Cain started off by suggesting that this was the first
cross-device project of this magnitude, which implies that its results will be
a game changer for the web marketing industry. <o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
Cain went on to say: “One of the biggest challenges for advertising
at the moment is working out how to reach consumers across devices, and what’s
lacking is how those different devices and the combination of them can create
the best consumer response from a brand advertising point of view.”<o:p></o:p><br />
<br /></div>
<h2 style="text-align: justify;">
<b>Webwindows Believes this Study Could Provide Vital Information </b></h2>
<br />
<div class="MsoNormal" style="text-align: justify;">
In Webwindows opinion, Cain makes
a valid point. This study could provide vital information on how advertisers
can reach consumers across devices. This will provide key data that will allow
firms such as Webwindows to develop even more effective advertising campaigns
for their clients. <o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/14309687246952841150noreply@blogger.com0tag:blogger.com,1999:blog-9049059683092898224.post-37135026304009034672014-08-11T02:14:00.000-07:002014-08-11T02:14:22.855-07:00The Times Experiences Surge in Circulation Figures<div class="MsoNormal" style="text-align: justify;">
Recent data suggests that The
Times has experienced a surge in circulation figures, further proving to <a href="http://www.webwindows.co.uk/news/the-times-registers-growth-in-circulation">Webwindows</a>
why it’s an effective paper to advertise with.<o:p></o:p></div>
<h2 style="text-align: justify;">
<b>Newspapers Are an Essential Element of Any Advertising Strategy</b></h2>
<div class="MsoNormal" style="text-align: justify;">
When you’ve been crafting
innovative web marketing strategies for a range of firms for over a decade,
like Webwindows has, you know what works for an advertising strategy.<o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
That is why we always advise that
you include newspaper advertisements as part of your marketing plan. Their readers
put stock into them, as they build a relationship of trust with their chosen
publication as a source of news and editorial content. That trust ensures that
they will take any advertisement you place in said publication seriously.<o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
But which newspaper to go with?
There are so many, and they each have their advantages and disadvantages.
Circulation – how many people read it – is often the best indicator. This is
quite frankly, because the more readers a paper has, the more people will see
your advertisement. <o:p></o:p></div>
<h3 style="text-align: justify;">
<b>The Times Grows its Circulation Figures</b></h3>
<div class="MsoNormal" style="text-align: justify;">
This is why we highly suggest <a href="http://www.thetimes.co.uk/tto/news/">The Times</a> as a newspaper to
publish with. New data from ABC suggests that the publication’s circulation
grew to reach 393,530, year on year in June. It was the best performing
publication amongst the UK’s major papers.
<o:p></o:p><br />
<br /></div>
<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/c-tiEJAVzz0" width="560"></iframe>
<br />
<h3 style="text-align: justify;">
<b>How Did the Other Newspapers Fare With Circulation?</b></h3>
<div class="MsoNormal" style="text-align: justify;">
How did the other newspapers fair
when it comes to circulation? The Guardian came in second place, with
circulation figures of 185,313, whilst the Sunday Times performed the best out
of the Sunday newspapers. The Sunday Times clinched circulation figures of
815,759.<o:p></o:p><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-U0DYawHQ-Lo/U-iJGMyLMtI/AAAAAAAAAEI/7-VLCQY7VNU/s1600/webwindows+Sunday_times.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-U0DYawHQ-Lo/U-iJGMyLMtI/AAAAAAAAAEI/7-VLCQY7VNU/s1600/webwindows+Sunday_times.jpg" height="87" width="320" /></a></div>
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br />
When it comes to the fastest
growing newspaper website, this prize was handed to the Coventry Telegraph with
92,047 unique visitors. This was a massive 304% rise. Meanwhile the Mail Online
continued its dominance by scoring 10,912,083 unique users per day. This was an
impressive rise of 35%. The Mail Online was followed by the Guardian, website,
which experienced a 17% rise. They registered 5,718,502 unique visitors.<o:p></o:p></div>
<h2 style="text-align: justify;">
<b>In Webwindows Opinion, the Numbers Speak for Themselves</b></h2>
<br />
<div class="MsoNormal" style="text-align: justify;">
So in Webwindows opinion, the
numbers here speak for themselves. The Times continues to be regarded as a
trusted source of news, which is backed up by its rise in circulation figures.
That is why it always wise to advertise with The Times.<o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/14309687246952841150noreply@blogger.com0tag:blogger.com,1999:blog-9049059683092898224.post-52555304331121397172014-07-21T09:24:00.006-07:002014-07-21T09:24:56.485-07:00With 11 Million Daily Users, Mail Online Stays on Top<div class="MsoNormal" style="text-align: justify;">
<a href="http://www.abc1demographic.co.uk/webwindows-on-the-demographics-in-advertising/" target="_blank">ABC</a> figures have proved the
continuing popularity of the Mail Online, as <a href="http://www.webwindows.co.uk/news/mail-online-retains-top-position-with-11m-daily-browsers">Webwindows</a>
has learned it received 11 million visitors per day in May.<o:p></o:p></div>
<h2 style="text-align: justify;">
<b>Webwindows Will Help You Craft a Killer Web Marketing Strategy</b></h2>
<div class="MsoNormal" style="text-align: justify;">
Are you looking for a web
marketing firm with a range of key service offered by no other agency? If so,
Webwindows – the web marketing expert – is here to help you craft a killer web
marketing strategy, sure to lift your bottom line.<o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
We’ve been in this game –
offering web marketing expertise to businesses big and small – for over a
decade now. We’ve increasingly learned that if you want your web advertising
strategy to pack the most punch, you need to advertise on a site that attracts
attention.<o:p></o:p></div>
<h3 style="text-align: justify;">
<b>How Many People are visiting the Mail Online?</b></h3>
<div class="MsoNormal" style="text-align: justify;">
And the platform that attracts
the most attention continues to be the <a href="http://www.dailymail.co.uk/home/index.html">Mail Online</a>. ABC figures
for May have revealed that whilst all major UK newspapers racked up
year-on-year growth, the Mail Online continued its streak as most popular
online news source.<o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-0ioM3aBHlsw/U80-kt45YiI/AAAAAAAAAD4/Sv8wpkCPf0s/s1600/webwindows+daily-mail-logo-vector1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-0ioM3aBHlsw/U80-kt45YiI/AAAAAAAAAD4/Sv8wpkCPf0s/s1600/webwindows+daily-mail-logo-vector1.jpg" height="81" width="400" /></a></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
The figures revealed that the
platform racked up 11 million users user’s per day, only slightly down from its
best ever performance in January 2014. In
that month, 11.8 million people used the website per day. Furthermore, figures
show that back in April, 4.7 million unique browsers in the UK visited the site
per day. A total of 6.3 million more, did so from the rest of the world. <o:p></o:p></div>
<h3 style="text-align: justify;">
<b>Which Other UK Newspaper Sites Are Racking Up More Users?</b></h3>
<div class="MsoNormal" style="text-align: justify;">
Meanwhile, figures showed that
the title of UK’s fastest growing newspaper site went to Metro. The site
registered a rise of 204% year-on-year to reach 1.2 million users every day.
This comes following news from Metro, released last March, suggesting its
website wold be merged with the Mail Online. This hasn’t happened yet. <o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
Meanwhile, the honour of second
fastest growing national newspaper site was handed to The Mirror. It racked up
an increase of 97.5% year-on-year, meaning that that it now receives 2.5
million unique browsers every day. Experts have suggested that this rise could
have originated from the fact that since August 2013, The Sun, its main
competitor, has been behind a paywall. <o:p></o:p></div>
<h3 style="text-align: justify;">
<b>Online News Sites Are More Popular Than Ever</b></h3>
<br />
<div class="MsoNormal" style="text-align: justify;">
What these figures should show
you, in Webwindows opinion, is the growing power of online news sites. Across
the board, they are racking up more visitors by the day, meaning they are more
effective than ever, as forums to use for your online advertising strategy. <o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/14309687246952841150noreply@blogger.com0tag:blogger.com,1999:blog-9049059683092898224.post-83416601176016904432014-07-15T03:06:00.000-07:002014-07-15T03:06:19.104-07:00When It Goes Wrong On Twitter, It Goes REALLY Wrong<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10.5pt; line-height: 107%; mso-bidi-font-family: Helvetica;">If you learned anything from
Brazil’s epic thrashing in the world cup last week, </span><a href="http://www.webwindows.co.uk/"><span style="font-size: 10.5pt; line-height: 107%; mso-bidi-font-family: Helvetica;">Webwindows</span></a><span style="font-size: 10.5pt; line-height: 107%; mso-bidi-font-family: Helvetica;">
suggests it be, when it goes wrong on <a href="http://twitter.com/webwindowsmkg" target="_blank">Twitter</a>, it goes really wrong.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10.5pt; line-height: 107%; mso-bidi-font-family: Helvetica;"><br /></span></div>
<h2 style="text-align: justify;">
<b><span style="font-size: 10.5pt; line-height: 107%; mso-bidi-font-family: Helvetica;">Webwindows Watched in Shock as Germany Annihilated the Home Team </span></b></h2>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10.5pt; line-height: 107%; mso-bidi-font-family: Helvetica;">Webwindows is a web marketing
firm which offers a range of key services that make sure you walk away with the
right marketing strategy for your business. Part of that job description means
we follow current events with a dedication you could only call single-minded<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10.5pt; line-height: 107%; mso-bidi-font-family: Helvetica;">Just like the rest of the
world, we watched with a sense of disbelief, when Germany thrashed Brazil 7-1
in the world cup semi-final last week. It was quite simply a car crash of epic
proportions, and of course, it all blew up on Twitter. <o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-2sS83q4Zuuc/U8T8yiTdCVI/AAAAAAAAADs/K8RoH1JreZA/s1600/webwindows+maracana.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-2sS83q4Zuuc/U8T8yiTdCVI/AAAAAAAAADs/K8RoH1JreZA/s1600/webwindows+maracana.jpg" height="213" width="320" /></a></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10.5pt; line-height: 107%; mso-bidi-font-family: Helvetica;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10.5pt; line-height: 107%; mso-bidi-font-family: Helvetica;"><br /></span></div>
<h3 style="text-align: justify;">
<b><span style="font-size: 10.5pt; line-height: 107%; mso-bidi-font-family: Helvetica;">The Match Racked Up a Record 35.6 Million Tweets</span></b></h3>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10.5pt; line-height: 107%; mso-bidi-font-family: Helvetica;">Let this be a lesson in how
Twitter reacts when you fail at what you do. According to the </span><a href="http://www.theguardian.com/technology/2014/jul/09/germany-brazil-world-cup-twitter-sami-khedira"><span style="font-size: 10.5pt; line-height: 107%; mso-bidi-font-family: Helvetica;">Guardian</span></a><span style="font-size: 10.5pt; line-height: 107%; mso-bidi-font-family: Helvetica;">, following
Brazil’s fierce beating by the German team, Tweeters took to the social media
site in their millions to weigh in on the most shocking result ever witnessed
in the world of football. The match was the most discussed sporting event ever
on Twitter- it racked up a phenomenal 35.6 million Tweets. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10.5pt; line-height: 107%; mso-bidi-font-family: Helvetica;">Twitter wasn’t the only social
media site users chose to air their disbelief, though, as it triggered the
highest level of conversation EVER seen on Facebook for any World Cup game (as
of the time of writing). Specifically, more than 66 million users had 200
million interactions about the biggest humiliation in Brazil’s football
history; Brazil dominated over a quarter of that global conversation on the
site. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10.5pt; line-height: 107%; mso-bidi-font-family: Helvetica;"><br /></span></div>
<h3 style="text-align: justify;">
<b><span style="font-size: 10.5pt; line-height: 107%; mso-bidi-font-family: Helvetica;">More Popular Than Miley Cyrus, Beyoncé and Barack Obama</span></b></h3>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10.5pt; line-height: 107%; mso-bidi-font-family: Helvetica;">It gets even worse for Brazil
though, as data from Twitter went on to reveal that because of the rate that Germany
was scoring goals - five goals in an astonishing 18 minutes – the match racked
up a record number of tweets per minute. The peak came when Sami Khedira racked
up Germany’s fifth (we still can’t believe it) goal – which saw </span><span style="background: white; mso-bidi-font-family: Arial;">580,166 tweets<span class="apple-converted-space"> posted per minute. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span class="apple-converted-space"><span style="background: white; mso-bidi-font-family: Arial;">This means that Khedira’s goal was more popular than Miley Cyrus’
infamous MTV VMA’s performance last year- which crested 360,000 tweets per
minute, Beyoncé’s 2013 Super Bowl halftime show (268,000) and US President
Barack Obama’s Democratic National Convention acceptance speech, which topped
at 52, 756 tweets per minute. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span class="apple-converted-space"><span style="background: white; mso-bidi-font-family: Arial;"><br /></span></span></div>
<h3 style="text-align: justify;">
<span class="apple-converted-space"><b><span style="background: white; mso-bidi-font-family: Arial;">Twitter Can Make or Break
You!</span></b></span></h3>
<br />
<div class="MsoNormal" style="text-align: justify;">
<span class="apple-converted-space"><span style="background: white; mso-bidi-font-family: Arial;">If you learn anything from this, it should be that when it comes to
online marketing, Twitter can make or break you. If you epically screw up, you
can be sure that within a few seconds, the whole world will know about it and,
all of a sudden, all that effort you’ve put into your web marketing strategy
means nothing at all. <o:p></o:p></span></span></div>
Anonymoushttp://www.blogger.com/profile/14309687246952841150noreply@blogger.com0tag:blogger.com,1999:blog-9049059683092898224.post-21028339740364724542014-07-09T01:25:00.001-07:002014-07-09T01:25:19.872-07:00Don’t Let People Ask you Anything on Twitter!<div class="MsoNormal" style="text-align: justify;">
If you want to craft an effective social media advertising strategy,
<a href="http://www.webwindows.co.uk/">WebWindows</a>
suggests you learn from Robin Thicke’s mistake and don’t give people license to
ask you anything!</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<b>Welcome to WebWindows<o:p></o:p></b></div>
<div class="MsoNormal" style="text-align: justify;">
<b><br /></b></div>
<div class="MsoNormal" style="text-align: justify;">
Over the past ten years, WebWindows has evolved to become one of the
leading web marketing firms in the industry, offering our unique range of key
services to businesses of every size, to ensure that they walk away from us
with the effective web marketing strategy they need to take their business to
the next level. <o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
Of course, we’ve stood on the front lines and witnessed the rise of
social media. In the modern wold, where hundreds of millions, even billions,
are on Facebook and Twitter, and where the nature of these sites allow you to
target your audience with pin point precession, marketing has never been
easier. But only if you do it right. <o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<b>He Really Blurred the
Lines<o:p></o:p></b></div>
<div class="MsoNormal" style="text-align: justify;">
<b><br /></b></div>
<div class="MsoNormal" style="text-align: justify;">
You may wonder why we’re turning our attention to Robin Thicke. The
man’s an American pop star, and until recently he wasn’t exactly a very famous
one. What could we all possibly learn from him?<o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
Well quite a lot. Thicke reached worldwide fame last year when he
released his song ‘Blurred Lines.’ Dealing with controversial issues (i.e. date
rape), it was condemned by practically everybody, with Thicke becoming,
according to various news sources, the ‘poster boy of misogyny.’ But what does
it have to do with your online marketing campaign?<o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<b>‘#AskThicke’…. Why He’s a
Monumental Misogynist!<o:p></o:p></b></div>
<div class="MsoNormal" style="text-align: justify;">
<b><br /></b></div>
<div class="MsoNormal" style="text-align: justify;">
Last week Thicke went ahead with his latest online promotional
campaign. The problem, was that the campaign was billed as a chance to ask
Thicke anything on Twitter with the hashtag ‘#AskThicke.’ <o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
Obviously, people who see him as the ‘poster boy of misogyny’ ripped
him apart. According to <a href="http://www.independent.co.uk/news/people/robin-thicke-goes-ahead-with-askthicke-qa-despite-the-poster-boy-for-misogyny-being-mercilessly-trolled-9580109.html">The Independent</a>, particularly negative tweets included “if
one of your songs played in a forest and no one was around to hear it would it
still be sexist and gross?,”<span class="apple-converted-space"> and </span>"when
you're not busy objectifying women, making light of rape and justifying sexual
violence, how do you like to relax?” They’re only the tip of the iceberg.<o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<b>Ask Anything Q&A’s Are Horrible Ideas!<o:p></o:p></b></div>
<div class="MsoNormal" style="text-align: justify;">
<b><br /></b></div>
<br />
<div class="MsoNormal" style="text-align: justify;">
This isn’t the first time
<a href="https://www.facebook.com/webwindowsmarketing" target="_blank">WebWindows</a> has seen an ‘ask anything’ twitter Q&A session go horrifically
wrong. We don’t know why people are still doing it, but if you are, don’t! You
will leave yourself open to trolls, just accept that and move on!<o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/14309687246952841150noreply@blogger.com0tag:blogger.com,1999:blog-9049059683092898224.post-66324544264086064282014-07-02T05:36:00.002-07:002014-07-02T05:36:34.821-07:00Take a Cue from the Blair Witch Project and Get Creative!<div class="MsoNormal" style="text-align: justify;">
<a href="http://www.webwindows.co.uk/">WebWindows</a> suggests that when you’re
putting together your web marketing campaign you take your cue from the Blair
Witch Project and get creative!</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<b>WebWindows: Home of Effective Creative Web Marketing<o:p></o:p></b></div>
<div class="MsoNormal" style="text-align: justify;">
<b><br /></b></div>
<div class="MsoNormal" style="text-align: justify;">
<a href="http://www.facebook.com/webwindowsmarketing">WebWindows</a> is the home of
effective, creative web marketing. Over the past decade we have helped craft
first rate web marketing strategies for businesses of all sizes with our unique
range of key services.<o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
If we’ve learned anything in
those ten years it’s that if you want your web marketing strategy to be
effective, it needs to capture people’s attention. Boring ads often go
unnoticed, as such, proving ineffective, which is why you need to get creative!<o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<b> We All Remember the Blair Witch
Project<o:p></o:p></b></div>
<div class="MsoNormal" style="text-align: justify;">
<b><br /></b></div>
<div class="MsoNormal" style="text-align: justify;">
If you want an example of how to
do creative marketing right, look at the Blair Witch Project; often regarded by
industry experts as the first ever ‘viral’ online marketing campaign.<o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
Of course, they had far less to
work with than you do. A film shot in the days before YouTube, Facebook and
Twitter, and with a scant budget of $22,000, it ended up reaping a colossal
$250 million in revenue, thanks in no small part to a killer online marketing
campaign.<o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<b>They Created the Legend of the Blair Witch<o:p></o:p></b></div>
<div class="MsoNormal" style="text-align: justify;">
Essentially, the Blair Witch
Project’s advertising team got unbelievably creative. Through an incredible
combination of “found footage,” cleverly planted rumours on online message
boards (it was the late 90’s), and the initiation of a low budget ad campaign,
they created a legend. That legend made people curious and brought them to the
box office.<o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
It was absolute genius. They
managed to craft one of the most memorable online marketing campaigns in
history, and they did it by thinking of their product, thinking about its
unique selling point and using that through the power of the internet to build unprecedented
hype. <o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<b>WebWindows Suggests You Think outside the Box<o:p></o:p></b></div>
<div class="MsoNormal" style="text-align: justify;">
<b><br /></b></div>
<br />
<div class="MsoNormal" style="text-align: justify;">
That’s why you should take your
cue from the Blair Witch Project when crafting your web marketing campaign.
They taught the world that it doesn’t matter what you have to work with, as
long as you think outside the box!<o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/14309687246952841150noreply@blogger.com0tag:blogger.com,1999:blog-9049059683092898224.post-76258174416009053552014-06-24T01:46:00.000-07:002014-06-24T01:46:00.798-07:00Webwindows Explains Why Contextual Advertising Offers Great Targeting.<div class="MsoNormal" style="text-align: justify;">
This week <a href="http://www.webwindows.co.uk/blog/contextual-ads-offer-great-targeting">Webwindows</a>
turns its attention to contextual advertising, and explains to you why it
offers prime targeting for your ad campaign.<o:p></o:p></div>
<h2 style="text-align: justify;">
<b>Webwindows: Leaders in Web Marketing</b></h2>
<div class="MsoNormal" style="text-align: justify;">
<a href="http://www.webwindows.org.uk/">Webwindows</a> is an industry expert
when it comes to web marketing. For the past ten years, we have been offering
top notch web marketing expertise to businesses of all sizes, and the diversity
of the Webwindows team, means that no other agency offers the range of services
you get with us. <o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
That success has been built on
the experience of said team. Through trial and error, we have figured out the
best ways to ensure that your ad campaign has the desired effect. That is why
we know that contextual ads work.<o:p></o:p></div>
<h3 style="text-align: justify;">
<b>Contextual Advertising Gives People Easy Access to What They Need</b></h3>
<div class="MsoNormal" style="text-align: justify;">
Basically contextual ads (i.e.
banner ads) work on the principle of showcasing advertisements to readers,
which work in tandem with the content they are already reading. For example. If
a reader is perusing a travel guide to France on a website that utilises
contextual advertising, the content could be accompanied by ads about flight deals
to France. <o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
Logically, this would lead the
viewer to click on the banner for more information and this is why they work –
because contextual advertising analyses the content a reader is looking at, and
presents them with ads that are highly relevant to said content. Give people
easy access to what they need, and they’ll click out of sheer convenience. <o:p></o:p></div>
<h3 style="text-align: justify;">
<b>How Can You Contextualise a Web Advert?</b></h3>
<div class="MsoNormal" style="text-align: justify;">
So the benefits are obvious, but
how should you go about contextual advertising? In our experience, we’ve found
that there are three options generally available:</div>
<div class="MsoNormal" style="text-align: justify;">
</div>
<ol>
<li><b style="text-indent: -18pt;">Keyword
Contextual Advertising</b><span style="text-indent: -18pt;">: This method allows the advertiser to craft their
own contextual category, by allowing them to select key words which define the
pages they want their contextual ads to appear.<br /></span></li>
<li><b style="text-indent: -18pt;">Category
Contextual Advertising</b><span style="text-indent: -18pt;">: With this method advertisers can target ads on
webpages that divide into one or more of the 300+ categories, as defined by the
Internet Advertising Bureau (IAB).<br /></span></li>
<li><b style="text-align: justify; text-indent: -18pt;">Keyword/category contextual combination</b><span style="text-align: justify; text-indent: -18pt;">: Essentially, a hybrid of the first two.
Note, it only works on pages which contain the selected keywords, and have been
classified as one of the selected categories.</span></li>
</ol>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<o:p></o:p></div>
<h3 style="text-align: justify;">
<b>It’s Obvious Why Contextual Advertising Offers Great Targeting</b></h3>
<br />
<div class="MsoNormal" style="text-align: justify;">
Therefore it’s clear to see why
contextual advertising offers great targeting. You are showing the consumer
what they want to see, and giving them easy access to it, with a combination of
specific keywords and categories. Giving the consumer what they want is the
most effective advertising method there is, because it’s very hard to say no
when what you want is presented to you on a silver platter!<o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/14309687246952841150noreply@blogger.com0tag:blogger.com,1999:blog-9049059683092898224.post-65792731066086976482014-06-18T03:38:00.001-07:002014-06-18T03:38:39.629-07:00Advertise with the Sunday Times for Surprisingly Good Value<div class="MsoNormal" style="text-align: justify;">
<a href="http://www.webwindows.co.uk/blog/sunday-times-advertising-rates-offer-surprisingly-good-value">Webwindows</a>
have found that if you choose to advertise with the Sunday Times, you get
surprisingly good value. It really is one of the best UK newspapers for your
investment.<o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<b>Webwindows: Crafting Effective Web Marketing Campaigns</b></h2>
<div class="MsoNormal" style="text-align: justify;">
Here at Webwindows we’re experts
at marketing. Over the last ten years we have dedicated our team of
professional experts to crafting effective web marketing campaigns for businesses
of every possible size and type under the sun.<o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
Essentially, we know what works
and we’ve found that a smart advertising campaign presented in the right
newspaper is extremely effective in communicating your message to your target
audience. Newspapers are trusted sources of information by their readers, and
as such, a reader will trust your advertisement exactly because they trust they
have built up a relationship of trust with their publication of choice.<o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>There are Distinct Advantages to Advertising with the Sunday Times</b></h3>
<div class="MsoNormal" style="text-align: justify;">
Saying that, the effectiveness of
newspaper-based advertising strategy is entirely dependent on which publication
you choose. The Sunday Times would therefore seem to be a bad choice, since it
only prints once a week.<o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
However there are distinct
advantages to advertising in the Sunday Times. According to the Audit Bureau of
Circulation (ABC), it has one of the country’s highest circulation figures,
840,000 per week, and a readership of 2.5 million people. Therefore one weekly
issue reaches more readers of print than the Sunday Telegraph, the Observer and
the Independent on Sunday combined. <o:p></o:p><br />
<br /></div>
<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/V7fThjy3XQY" width="560"></iframe>
<br />
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>Reach those Lucrative ABC1 Readers</b></h3>
<div class="MsoNormal" style="text-align: justify;">
It also has the ability to
circulate your advertisement to more <a href="http://www.abc1demographic.co.uk/webwindows-on-the-demographics-in-advertising/">ABC1 readers</a> than any other Sunday
publication in this country. ABC1 refers to the most lucrative readership in
the country, which typical includes the business community, c-suite executives,
wealthy young professionals and university graduates. Studies have shown that a
significant chunk of the newspapers audience falls into this category, earning
over £75,000, per household, per year. <o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
Furthermore, studies conducted by
News 3.0 Initiative have concluded that Sunday Times readers still believe that
printed media provides the optimum experience, and that readers are more likely
to respond when adverts are placed in the relevant sections of the publication.
Essentially, readers of the Sunday Times still value it as a trusted news
source.<o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>The Sunday Times is a Valuable Newspaper to Advertise With</b></h3>
<div class="MsoNormal" style="text-align: justify;">
There you are. Despite the fact
that the Sunday Times is only printed once a week, it is a valuable paper to
advertise with, as you are able to benefit from the publications formidable
readership, as well as the trust that readership puts into the Sunday Times as
a credible news source. <o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/14309687246952841150noreply@blogger.com0tag:blogger.com,1999:blog-9049059683092898224.post-39315143460298505372014-06-13T03:20:00.001-07:002014-06-13T03:20:11.547-07:00Webwindows Begs You Not to Do What British Gas Did on Twitter<div class="MsoNormal" style="text-align: justify;">
If you want to use Twitter to
promote your ad campaign, great, but you need to use common sense. That’s why
this week <a href="http://facebook.com/webwindowsmarketing">Webwindows</a> begs you not to
do what British Gas did on Twitter. <o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>Twitter: A Double Edged Sword</b></h3>
<div class="MsoNormal" style="text-align: justify;">
We specialise in advising you
about the wonderful world or web marketing here at Webwindows. In our ten years
in the game, we couldn’t fail to notice just how powerful Twitter has grown as
an advertising platform. With half a billion users, one carefully crafted Tweet
can bring your ad campaign to hundreds of millions.<o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
Twitter’s strength is also its
weakness. If you happen to miscalculate your Twitter promotion it has the
ability to anger those same millions, turn them against you, prompt them to create
a campaign to hijack your ad campaign and render it practically impotent.<o:p></o:p></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-zSTytDwsGDo/U5rQRz09F5I/AAAAAAAAADU/1Is31QVKgNo/s1600/Twitter_circle.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-zSTytDwsGDo/U5rQRz09F5I/AAAAAAAAADU/1Is31QVKgNo/s1600/Twitter_circle.png" /></a></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>What not to do on Twitter: The British Gas Edition</b></h3>
<div class="MsoNormal" style="text-align: justify;">
If you don’t believe us, remember
what happened to <a href="http://www.huffingtonpost.co.uk/2013/10/17/askbg-british-gas-twitter_n_4114657.html">British
Gas</a> when they made this fatal mistake. By the time the trolls had finished
with them, their ad campaign had been disgraced; it had made the headlines in
practically every online British publication and ruined their page one on
Google. It drove away customers in droves. <o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
So what did they do? Well, as
most energy companies have been lately, they decided to raise their prices.
Naturally, annoyed customers who were looking for any chance to vent their
frustrations. <o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
Then they initiated a Q&A
session on Twitter with the hashtag #AskBG. It was like lighting a match next
to a powdered keg, as the company’s many frustrated customers gleefully took
the opportunity to high-jack the hashtag to ask just why their energy company
raised prices so high. Then British Gas made it worse by promoting the campaign
on Facebook; the only social networking site with more users than Twitter. <o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<b>Webwindows Asks: What Should You Take Away from This “Terrible PR
Stunt?”</b></h2>
<br />
<div class="MsoNormal" style="text-align: justify;">
Here’s where Webwindows makes its
case. Don’t be like British Gas. They’re a big company, they can handle bad
press. Most companies can’t. A campaign like this that angers so many customers
has the potential to ruin a smaller firm. If you take anything away from this
terrible PR stunt, let it be that you need to know your audience inside out. <o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
Webwindows are also on twitter - <a href="http://twitter.com/WebWindowsMkg">Webwindows twitter</a>.</div>
Anonymoushttp://www.blogger.com/profile/14309687246952841150noreply@blogger.com0tag:blogger.com,1999:blog-9049059683092898224.post-57556087153382967682014-06-04T01:50:00.000-07:002014-06-04T01:50:40.132-07:00Online Sales Set For Record Heights<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="background: white; mso-bidi-font-family: Arial;">The Internet Advertising Bureau UK (IABUK) reported last week that online sales are set to reach
a record high, as UK consumers spend more online than ever before. At </span><a href="http://www.facebook.com/webwindowsmarketing"><span style="background: white; mso-bidi-font-family: Arial;">Webwindows</span></a><span style="background: white; mso-bidi-font-family: Arial;">, we find this further shows how profitable an online
advertising strategy can be. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="background: white; mso-bidi-font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
<h3 style="text-align: justify;">
<b><span style="background: white; mso-bidi-font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;">E-Commerce,
Online Advertising: A Marriage of Convenience</span></span></b></h3>
<div class="MsoNormal" style="text-align: justify;">
<span style="background: white; mso-bidi-font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;">The advantages to online advertising are clear, however
they’re never clearer than they are in e-commerce. One single truth that has
shaped consumers since the dawn of time is that they like convenience.
E-commerce provides said consumer with the ultimate convenience, as they only
need to click a few links to act on the interest spurred on by the online advert
they have just witnessed.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="background: white; mso-bidi-font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;">Furthermore there is clear evidence to suggest that
online advertising is set to be more effective than ever before, as ad spend in
this country is set to reach a record £20+ billion next year, as a result of
large growth margins expected in emerging mediums such as mobile advertising
and video on demand advertising. Finally, digital advertising is expected to
reach more people than ever next year, as a record number of people spend
record numbers of hours online, with tablet use growing particularly strongly
amongst several sectors of the UK public. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="background: white; mso-bidi-font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
<h3 style="text-align: justify;">
<b><span style="background: white; mso-bidi-font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;">Record Online
Spending set to Spur E-Commerce to Milestone £107 Billion Revenue</span></span></b></h3>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="background: white; mso-bidi-font-family: Arial;">This is compounded by the fact that </span><a href="http://www.iabuk.net/news/uk-homes-to-spend-4000-online-this-year"><span style="background: white; mso-bidi-font-family: Arial;">IABUK</span></a><span style="background: white; mso-bidi-font-family: Arial;"> has now found that the
average UK household is set to spend over £4,000 online this year, which will
aid this country’s e-commerce industry to measure a record breaking £107
billion in profit, according to research collated by IMRG and Barclaycard. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="background: white; mso-bidi-font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;">In 2013, this sector grew by a staggering 124% in
comparison with the year before, and it’s also important to note that in the
lucrative online music market, 79% is now bought over the internet. Other areas
of e-commerce that are set to boom include airline tickets, concerts and cinema
tickets, amongst many. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="background: white; mso-bidi-font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
<h2 style="text-align: justify;">
<b><span style="background: white; mso-bidi-font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;">WebWindows on
the Profitability of Online Advertising for E-Commerce</span></span></b></h2>
<span style="background: white; font-size: 11pt; line-height: 107%;"><span style="font-family: Arial, Helvetica, sans-serif;">At WebWindows we recognise that many companies are adopting an
e-commerce element, and as well they should, considering the profit this sector
is set to record. The rise of this sector means it is more vital than ever to
include an online element in your ad campaign, as UK consumers move completely
towards digital platforms. </span></span>Anonymoushttp://www.blogger.com/profile/14309687246952841150noreply@blogger.com1tag:blogger.com,1999:blog-9049059683092898224.post-6638729996488966932014-05-29T03:36:00.000-07:002014-05-29T04:20:58.965-07:00Mail Online Pulls in Record Revenue<div class="MsoNormal" style="text-align: justify;">
The clear advantages of including
the Daily Mail in your advertising strategy became more apparent than ever this
month, as the publication reported that its online platform, the Mail Online,
pulled in record revenue for the first half of 2014.<br />
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<h3>
Daily Mail and Online: The Best of Both: <o:p></o:p></h3>
</div>
<div class="MsoNormal" style="text-align: justify;">
Data has further proved in recent
months that there are significant benefits to advertising online. The <a href="http://www.iabuk.net/news/uk-homes-to-spend-4000-online-this-year">Internet
Advertising Bureau</a> (IAB) has found that not only are UK homes set to spend
over £4,000 a year on average on the internet this year, but that the internet
accounts for a larger share of ad spend in this country every year and that
tablet use is growing by significant amounts, illustrating how the platforms
people are using to access the world wide web are diversifying all the time.<o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
It’s also important to note here
the power of newspaper advertising; it creates a relationship with the reader
based on trust, which in turns prompts them to trust the products it chooses to
advertise. When you consider that a bare minimum of 4 million people read the
Daily Mail every single day, you quickly see why it’s such an effective
publication to advertise with. <o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/DtzTCfviD28" width="560"></iframe>
<br />
<div class="MsoNormal" style="text-align: justify;">
<h3>
<br /></h3>
<h3>
£28 Million in Half Year Revenue Recorded by Mail Online<o:p></o:p></h3>
</div>
<div class="MsoNormal" style="text-align: justify;">
This would lead you to believe
that an advertising campaign, such as the Mail Online, that enables you to take
advantage of the benefits of both for less of an investment, would not only
slim down the cost of that advertising strategy, but would provide heightened
consumer exposure to said strategy. You would be right. <o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
The latest figures from DMG Media
(which includes the Mail Online) revealed that they saw a rise of 39% in
operating profit in the first half of 2014, to £50 million. Specifically, DMG
found that total revenue generated by the Mail Online rose by £8 million
year-on-year to £28 million.<o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
Figures further illustrated that
the Mail Online recorded a readership rise of 39.3% last month to hit 10.9
million international readers daily. They also revealed that the Mail online
had 180 million global readers in March, with daily averages measuring around 11.3
million. The company has since pointed out that growth in online advertising
has offset a 4% decline in its print revenue and 3% decline in circulation
revenue. <o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<h2>
Webwindows Comments on the Effectiveness of the Mail Online</h2>
</div>
<div class="MsoNormal" style="text-align: justify;">
Considering the fact that
advertising contributes the maximum to Mail Online revenue and the clear
popularity of the medium, at <a href="http://www.webwindows.co.uk/">WebWindows</a>
it is clearer than ever that the platform can bring major interest to your ad
campaign. It’s effective and efficient, which allows you to diversify your ad
campaign in other areas to reach a larger share of your target audience than
ever before.<o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/14309687246952841150noreply@blogger.com0tag:blogger.com,1999:blog-9049059683092898224.post-42354211803267759362014-05-21T04:11:00.001-07:002014-05-21T04:16:22.833-07:00EU Totals Record €27.3 Billion Online Ad Spend <div style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin: 12pt 0cm 6pt; text-align: justify;">
<span style="font-family: Calibri, sans-serif;"><span style="font-size: 11pt; line-height: 13.8pt;">If you’re looking to advertise in
EU markets, then Webwindows and the latest figures</span><span style="font-size: 11pt; line-height: 13.8pt;"> for ad spend on the content suggest that
you need to include an online plank in your advertising strategy to reach an
evolving consumer base.</span></span><br />
<span style="font-family: Calibri, sans-serif; font-size: 11pt; font-weight: normal; line-height: 13.8pt;">Online ad spend is climbing in
every major market. The UK, for example, recorded an impressive £6.3 billion in
online ad spend in 2013, and that number looks set to increase as the year
plays out. Furthermore 22% of US ad spend last year was online.</span></div>
<h3 style="background: white; line-height: 13.8pt; margin-bottom: 6.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 12.0pt; text-align: justify;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-hansi-theme-font: minor-latin;">The
Annual IABEurope Conference</span></h3>
<div style="background: white; line-height: 13.8pt; margin-bottom: 6.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 12.0pt; text-align: justify;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; font-weight: normal; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-bidi-font-weight: bold; mso-hansi-theme-font: minor-latin;">These latest figures show that
the consumers in the EU are just as keen to embrace digital platforms as their
US and UK counterparts and the these numbers from the Internet Advertising
Bureau Europe (IABEurope) reveal just how the money is being spent in order to
secure companies the most effective advertising space in the digital age.</span><span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; font-weight: normal; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-bidi-font-weight: bold; mso-hansi-theme-font: minor-latin;">Specifically, </span><a href="http://www.iabuk.net/about/press/archive/eu-online-ad-market-records-new-high-of-273bn"><span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-hansi-theme-font: minor-latin;">IABEurope</span></a><span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; font-weight: normal; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-bidi-font-weight: bold; mso-hansi-theme-font: minor-latin;"> revealed at its annual
conference this week that online ad spend on the continent had eclipsed €27.3 billion
for the first time ever. Citing AdEx Benchmark research - which according to
the Bureau acts as the definitive to the European online advertising market –
IABEurope revealed that this meant that online advertisings share of the
European market grew by 11.9% in 2013. <o:p></o:p></span><br />
<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; font-weight: normal; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-bidi-font-weight: bold; mso-hansi-theme-font: minor-latin;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-pb1zqYS5d7Q/U3yK-Dd77QI/AAAAAAAAACg/r5UHsPBUt0w/s1600/webwindows+eu.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-pb1zqYS5d7Q/U3yK-Dd77QI/AAAAAAAAACg/r5UHsPBUt0w/s1600/webwindows+eu.png" /></a></div>
<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; font-weight: normal; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-bidi-font-weight: bold; mso-hansi-theme-font: minor-latin;"><br /></span></div>
<h3 style="background: white; line-height: 13.8pt; margin-bottom: 6.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 12.0pt; text-align: justify;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-hansi-theme-font: minor-latin;">The
IBAEurope Breakdown of Online Ad Spend </span></h3>
<div style="background: white; line-height: 13.8pt; margin-bottom: 6.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 12.0pt; text-align: justify;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; font-weight: normal; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-bidi-font-weight: bold; mso-hansi-theme-font: minor-latin;">They then went on to further
reveal that mobile online advertising has managed to clinch a double digits display
market share for the first time; it recorded 11.5% of the growth value, further
proving that smartphone technology is rapidly becoming the platform of choice
for effective advertising.</span></div>
<div style="background: white; line-height: 13.8pt; margin-bottom: 6.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 12.0pt; text-align: justify;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; font-weight: normal; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-bidi-font-weight: bold; mso-hansi-theme-font: minor-latin;"><br /> </span><span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; font-weight: normal; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-bidi-font-weight: bold; mso-hansi-theme-font: minor-latin;">Also IABEurope revealed that
there has been strong growth recorded for ad spend in the online video market
as well, as it increased a massive 45.4%
in 2013, to bring in </span><span style="background-position: initial initial; background-repeat: initial initial; font-family: Calibri, sans-serif; font-size: 11pt; font-weight: normal;">€1.19 billion. This is a landmark in its own right,
as this is the first time that online video ad spend has passed the €1 billion
milestone.</span></div>
<div style="background: white; line-height: 13.8pt; margin-bottom: 6.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 12.0pt; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; font-family: Calibri, sans-serif; font-size: 11pt; font-weight: normal;"><br /> <o:p></o:p></span><span style="background-position: initial initial; background-repeat: initial initial; font-family: Calibri, sans-serif; font-size: 11pt; font-weight: normal;">IABEurope CEO
Townsend Feehan spoke out on what the figures mean. Feehan said: “These results confirm the increasing value contributed by
digital advertising to Europe’s economy. Technology innovation is driving
growth and it’s important that we continue to foster our European digital
businesses to enable a strong European presence on the world stage.”</span></div>
<div style="background: white; line-height: 13.8pt; margin-bottom: 6.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 12.0pt; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial; font-family: Calibri, sans-serif; font-size: 11pt; font-weight: normal;"><br /></span><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Calibri, sans-serif; font-size: 11pt; line-height: 107%;">At <a href="http://www.webwindows.org.uk/">Webwindows</a>, we couldn’t have said it better
ourselves. These latest figures show that if you are looking to target a
European consumer base, you need to involve an online element in your
advertising strategy. </span></div>
<span style="font-family: Arial, sans-serif; font-size: 10.5pt; line-height: 107%;">
<!--[if !supportLineBreakNewLine]--><br />
<!--[endif]--></span>Anonymoushttp://www.blogger.com/profile/14309687246952841150noreply@blogger.com0tag:blogger.com,1999:blog-9049059683092898224.post-33663430241375793772014-05-15T05:21:00.000-07:002014-05-15T05:27:02.264-07:00TV the Most Effective Advertising Medium?<div class="MsoNormal">
A new study has been conducted by a group called Thinkbox,
exploring the effectiveness of television advertising. Webwindows will discuss
the findings of the report and talk about the mediums status amongst other
forms of advertising in terms of their effectiveness. <o:p></o:p></div>
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The Report</h3>
The study analysed over 4,500 advertising campaigns dating
back to 2008. They found that the average television advert provides a return
of £1.79 for every pound invested between 2011 and 2014. This is an increase of
9p from the £1.70 return in the period from 2008-2011.<o:p></o:p></div>
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TV advertising also created 33% more branded online searches
during the earlier period against the later. This is important information if
you are implementing an <a href="http://www.webwindows.org.uk/category/online-advertising/">online advertising campaign</a>.<o:p></o:p></div>
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Webwindows can announce that TV advertising proved to have
the highest return on investment (ROI) of any form of advertising over the
period the survey was conducted. The ROI was driven by an the increasing
sophistication of advertisers creating ad opportunities across various media
platforms, higher quality content and the falling price of adverts. <o:p></o:p></div>
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The finding of the report was delivered at the annual
Payback 4 Summary of TV, radio, press, online display, and outdoor advertising.
Each medium was compared on a like-for-like basis. The report found that TV
advertising was twice as effective as the next best performing medium, which
was press or newspaper advertising. <a href="https://twitter.com/WebWindowsMkg">Webwindows</a> recommends choosing a marketing
campaign that is best for you - we will work with you to look at your target
audience, your budget and resources and decide on the best marketing strategy which
will best suit you.</div>
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Halo-Effect</h3>
The report also showed that TV advertising benefits from a ‘halo-effect’. This sees product sales boosted for items that
are not directly advertised. Also known as the ‘multiplier effect’, this
increases the effectiveness of other campaigns running in tandem. <o:p></o:p></div>
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The Effectiveness Practice Leader at Ebiquity said ““TV has
consistently demonstrated the highest ROI over a 7 year period, during a period
of unprecedented economic and technological upheaval and change. TV is
continuing to demonstrate its value as we see the first real signs of economic
growth.”<o:p></o:p></div>
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Revenues</h3>
UK TV advertising revenues increased by 3.5% in 2013 to
reach an all-time high pf £4.63 billion. Webwindows announced that <a href="https://sites.google.com/site/webwindows/blog/adspendtocrest%C2%A320billionforfirsttimenextyear">advertising spend will reach £20 billion next year</a>. The figure for this year is expected to
rise again due to the 2014 World Cup in Brazil. <o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/14309687246952841150noreply@blogger.com0