When It Goes Wrong On Twitter, It Goes REALLY Wrong

If you learned anything from Brazil’s epic thrashing in the world cup last week, Webwindows suggests it be, when it goes wrong on Twitter, it goes really wrong.

Webwindows Watched in Shock as Germany Annihilated the Home Team

Webwindows is a web marketing firm which offers a range of key services that make sure you walk away with the right marketing strategy for your business. Part of that job description means we follow current events with a dedication you could only call single-minded

Just like the rest of the world, we watched with a sense of disbelief, when Germany thrashed Brazil 7-1 in the world cup semi-final last week. It was quite simply a car crash of epic proportions, and of course, it all blew up on Twitter.

The Match Racked Up a Record 35.6 Million Tweets

Let this be a lesson in how Twitter reacts when you fail at what you do. According to the Guardian, following Brazil’s fierce beating by the German team, Tweeters took to the social media site in their millions to weigh in on the most shocking result ever witnessed in the world of football. The match was the most discussed sporting event ever on Twitter- it racked up a phenomenal 35.6 million Tweets.

Twitter wasn’t the only social media site users chose to air their disbelief, though, as it triggered the highest level of conversation EVER seen on Facebook for any World Cup game (as of the time of writing). Specifically, more than 66 million users had 200 million interactions about the biggest humiliation in Brazil’s football history; Brazil dominated over a quarter of that global conversation on the site.

More Popular Than Miley Cyrus, Beyoncé and Barack Obama

It gets even worse for Brazil though, as data from Twitter went on to reveal that because of the rate that Germany was scoring goals - five goals in an astonishing 18 minutes – the match racked up a record number of tweets per minute. The peak came when Sami Khedira racked up Germany’s fifth (we still can’t believe it) goal – which saw 580,166 tweets posted per minute.

This means that Khedira’s goal was more popular than Miley Cyrus’ infamous MTV VMA’s performance last year- which crested 360,000 tweets per minute, Beyoncé’s 2013 Super Bowl halftime show (268,000) and US President Barack Obama’s Democratic National Convention acceptance speech, which topped at 52, 756 tweets per minute.

Twitter Can Make or Break You!

If you learn anything from this, it should be that when it comes to online marketing, Twitter can make or break you. If you epically screw up, you can be sure that within a few seconds, the whole world will know about it and, all of a sudden, all that effort you’ve put into your web marketing strategy means nothing at all.