Thursday 28 August 2014

Five Tips for Writing Content for Your Blog

This week Webwindows wants to delve further into the world of content marketing, by letting you know about five tips for writing content for your blog.

You Need to Invest in Content Marketing

Through our role as a web marketing firm that has been putting together innovative web marketing strategies for companies of all sizes, Webwindows has come to understand the power of content. Because Google wants to ensure that readers receive relevant information on page one when they search for something, it’s more important than ever that you invest in content marketing to develop an effective online marketing strategy.
One of the most effective ways to generate relevant content, which will aid your wider advertising strategy in taking advantage of Google, is to create a blog. With a blog, you can produce optimised, relevant content, which you can then use to promote your advertising campaign to a loyal readership.


Webwindows Top Five Tips for Blog Content Creation

Yet writing blog content without professional training is nowhere as easy as American cable television would have you believe, especially if you want to get your content ranking on Google. That is why you should always use the following five tips from Webwindows when creating content for your blog…
1)      Write About What You Know: It’s simple really, the best way to generate relevant content that will help your online marketing strategy is to write about things that are actually relevant to your company. For example, if you own and want to promote a gardening company, write about gardening!

2)      Use Your Search Term as Your Guide: Let’s use the gardening analogy again. Say you’re wanting to promote your new landscaping service, generate content by using ‘landscape’ as your guide. Put it into the Google news tab, see if it’s trending on twitter or being talked about on Facebook to discover what people are reading. Then, the content should practically write itself.

3)      Break up the Text: Did you know that the average user spends about 2 seconds on a web page before moving on. You have to catch their attention and break up text, so they can look for what they want. Do what we’ve done for this article and use sub-headings, lists etc. With numbered lists as well, for example, you can then use it as a benchmark to help you generate content.

4)      Repurpose Old Content: If you’re stuck for something to write about, look at what you’ve done before and put a new spin on it. For example, last week we asked what is content marketing, and this week we’re use that as a base to create an article about the best ways to generate content. There’s really no such thing as a new idea anymore, didn’t you know?

5)      Get the Tone of Voice Right: All of this is useless, if you aren’t speaking to your readers on a level that will appeal to them. That is why you need to decide what tone of voice best represents your company, and use this to determine the type of language you use, the style of sentences you write with etc.

What Would Your Customers Like to Read?


Writing content for your blog can be difficult, but not impossible. Webwindows would ultimately advise that you think about what your customers are most likely to read, use that as a benchmark and go from there. 

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