The Times Experiences Surge in Circulation Figures

Recent data suggests that The Times has experienced a surge in circulation figures, further proving to Webwindows why it’s an effective paper to advertise with.

Newspapers Are an Essential Element of Any Advertising Strategy

When you’ve been crafting innovative web marketing strategies for a range of firms for over a decade, like Webwindows has, you know what works for an advertising strategy.

That is why we always advise that you include newspaper advertisements as part of your marketing plan. Their readers put stock into them, as they build a relationship of trust with their chosen publication as a source of news and editorial content. That trust ensures that they will take any advertisement you place in said publication seriously.

But which newspaper to go with? There are so many, and they each have their advantages and disadvantages. Circulation – how many people read it – is often the best indicator. This is quite frankly, because the more readers a paper has, the more people will see your advertisement.

The Times Grows its Circulation Figures

This is why we highly suggest The Times as a newspaper to publish with. New data from ABC suggests that the publication’s circulation grew to reach 393,530, year on year in June. It was the best performing publication amongst the UK’s major papers.

How Did the Other Newspapers Fare With Circulation?

How did the other newspapers fair when it comes to circulation? The Guardian came in second place, with circulation figures of 185,313, whilst the Sunday Times performed the best out of the Sunday newspapers. The Sunday Times clinched circulation figures of 815,759.

When it comes to the fastest growing newspaper website, this prize was handed to the Coventry Telegraph with 92,047 unique visitors. This was a massive 304% rise. Meanwhile the Mail Online continued its dominance by scoring 10,912,083 unique users per day. This was an impressive rise of 35%. The Mail Online was followed by the Guardian, website, which experienced a 17% rise. They registered 5,718,502 unique visitors.

In Webwindows Opinion, the Numbers Speak for Themselves

So in Webwindows opinion, the numbers here speak for themselves. The Times continues to be regarded as a trusted source of news, which is backed up by its rise in circulation figures. That is why it always wise to advertise with The Times.