Take a Cue from the Blair Witch Project and Get Creative!

WebWindows suggests that when you’re putting together your web marketing campaign you take your cue from the Blair Witch Project and get creative!

WebWindows: Home of Effective Creative Web Marketing

WebWindows is the home of effective, creative web marketing. Over the past decade we have helped craft first rate web marketing strategies for businesses of all sizes with our unique range of key services.

If we’ve learned anything in those ten years it’s that if you want your web marketing strategy to be effective, it needs to capture people’s attention. Boring ads often go unnoticed, as such, proving ineffective, which is why you need to get creative!

 We All Remember the Blair Witch Project

If you want an example of how to do creative marketing right, look at the Blair Witch Project; often regarded by industry experts as the first ever ‘viral’ online marketing campaign.

Of course, they had far less to work with than you do. A film shot in the days before YouTube, Facebook and Twitter, and with a scant budget of $22,000, it ended up reaping a colossal $250 million in revenue, thanks in no small part to a killer online marketing campaign.

They Created the Legend of the Blair Witch

Essentially, the Blair Witch Project’s advertising team got unbelievably creative. Through an incredible combination of “found footage,” cleverly planted rumours on online message boards (it was the late 90’s), and the initiation of a low budget ad campaign, they created a legend. That legend made people curious and brought them to the box office.

It was absolute genius. They managed to craft one of the most memorable online marketing campaigns in history, and they did it by thinking of their product, thinking about its unique selling point and using that through the power of the internet to build unprecedented hype.

WebWindows Suggests You Think outside the Box

That’s why you should take your cue from the Blair Witch Project when crafting your web marketing campaign. They taught the world that it doesn’t matter what you have to work with, as long as you think outside the box!