ABC figures have proved the
continuing popularity of the Mail Online, as Webwindows
has learned it received 11 million visitors per day in May.
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We’ve been in this game –
offering web marketing expertise to businesses big and small – for over a
decade now. We’ve increasingly learned that if you want your web advertising
strategy to pack the most punch, you need to advertise on a site that attracts
attention.
How Many People are visiting the Mail Online?
And the platform that attracts
the most attention continues to be the Mail Online. ABC figures
for May have revealed that whilst all major UK newspapers racked up
year-on-year growth, the Mail Online continued its streak as most popular
online news source.
The figures revealed that the
platform racked up 11 million users user’s per day, only slightly down from its
best ever performance in January 2014. In
that month, 11.8 million people used the website per day. Furthermore, figures
show that back in April, 4.7 million unique browsers in the UK visited the site
per day. A total of 6.3 million more, did so from the rest of the world.
Which Other UK Newspaper Sites Are Racking Up More Users?
Meanwhile, figures showed that
the title of UK’s fastest growing newspaper site went to Metro. The site
registered a rise of 204% year-on-year to reach 1.2 million users every day.
This comes following news from Metro, released last March, suggesting its
website wold be merged with the Mail Online. This hasn’t happened yet.
Meanwhile, the honour of second
fastest growing national newspaper site was handed to The Mirror. It racked up
an increase of 97.5% year-on-year, meaning that that it now receives 2.5
million unique browsers every day. Experts have suggested that this rise could
have originated from the fact that since August 2013, The Sun, its main
competitor, has been behind a paywall.
Online News Sites Are More Popular Than Ever
What these figures should show
you, in Webwindows opinion, is the growing power of online news sites. Across
the board, they are racking up more visitors by the day, meaning they are more
effective than ever, as forums to use for your online advertising strategy.
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