Online Sales Set For Record Heights

The Internet Advertising Bureau UK (IABUK) reported  last week that online sales are set to reach a record high, as UK consumers spend more online than ever before. At Webwindows, we find this further shows how profitable an online advertising strategy can be.

E-Commerce, Online Advertising: A Marriage of Convenience

The advantages to online advertising are clear, however they’re never clearer than they are in e-commerce. One single truth that has shaped consumers since the dawn of time is that they like convenience. E-commerce provides said consumer with the ultimate convenience, as they only need to click a few links to act on the interest spurred on by the online advert they have just witnessed.

Furthermore there is clear evidence to suggest that online advertising is set to be more effective than ever before, as ad spend in this country is set to reach a record £20+ billion next year, as a result of large growth margins expected in emerging mediums such as mobile advertising and video on demand advertising. Finally, digital advertising is expected to reach more people than ever next year, as a record number of people spend record numbers of hours online, with tablet use growing particularly strongly amongst several sectors of the UK public.

Record Online Spending set to Spur E-Commerce to Milestone £107 Billion Revenue

This is compounded by the fact that IABUK has now found that the average UK household is set to spend over £4,000 online this year, which will aid this country’s e-commerce industry to measure a record breaking £107 billion in profit, according to research collated by IMRG and Barclaycard.

In 2013, this sector grew by a staggering 124% in comparison with the year before, and it’s also important to note that in the lucrative online music market, 79% is now bought over the internet. Other areas of e-commerce that are set to boom include airline tickets, concerts and cinema tickets, amongst many.

WebWindows on the Profitability of Online Advertising for E-Commerce

At WebWindows we recognise that many companies are adopting an e-commerce element, and as well they should, considering the profit this sector is set to record. The rise of this sector means it is more vital than ever to include an online element in your ad campaign, as UK consumers move completely towards digital platforms.