With 11 Million Daily Users, Mail Online Stays on Top

ABC figures have proved the continuing popularity of the Mail Online, as Webwindows has learned it received 11 million visitors per day in May.

Webwindows Will Help You Craft a Killer Web Marketing Strategy

Are you looking for a web marketing firm with a range of key service offered by no other agency? If so, Webwindows – the web marketing expert – is here to help you craft a killer web marketing strategy, sure to lift your bottom line.

We’ve been in this game – offering web marketing expertise to businesses big and small – for over a decade now. We’ve increasingly learned that if you want your web advertising strategy to pack the most punch, you need to advertise on a site that attracts attention.

How Many People are visiting the Mail Online?

And the platform that attracts the most attention continues to be the Mail Online. ABC figures for May have revealed that whilst all major UK newspapers racked up year-on-year growth, the Mail Online continued its streak as most popular online news source.

The figures revealed that the platform racked up 11 million users user’s per day, only slightly down from its best ever performance in January 2014.  In that month, 11.8 million people used the website per day. Furthermore, figures show that back in April, 4.7 million unique browsers in the UK visited the site per day. A total of 6.3 million more, did so from the rest of the world.

Which Other UK Newspaper Sites Are Racking Up More Users?

Meanwhile, figures showed that the title of UK’s fastest growing newspaper site went to Metro. The site registered a rise of 204% year-on-year to reach 1.2 million users every day. This comes following news from Metro, released last March, suggesting its website wold be merged with the Mail Online. This hasn’t happened yet.

Meanwhile, the honour of second fastest growing national newspaper site was handed to The Mirror. It racked up an increase of 97.5% year-on-year, meaning that that it now receives 2.5 million unique browsers every day. Experts have suggested that this rise could have originated from the fact that since August 2013, The Sun, its main competitor, has been behind a paywall.

Online News Sites Are More Popular Than Ever

What these figures should show you, in Webwindows opinion, is the growing power of online news sites. Across the board, they are racking up more visitors by the day, meaning they are more effective than ever, as forums to use for your online advertising strategy. 

Mail Online Pulls in Record Revenue

The clear advantages of including the Daily Mail in your advertising strategy became more apparent than ever this month, as the publication reported that its online platform, the Mail Online, pulled in record revenue for the first half of 2014.

Daily Mail and Online: The Best of Both:

Data has further proved in recent months that there are significant benefits to advertising online. The Internet Advertising Bureau (IAB) has found that not only are UK homes set to spend over £4,000 a year on average on the internet this year, but that the internet accounts for a larger share of ad spend in this country every year and that tablet use is growing by significant amounts, illustrating how the platforms people are using to access the world wide web are diversifying all the time.

It’s also important to note here the power of newspaper advertising; it creates a relationship with the reader based on trust, which in turns prompts them to trust the products it chooses to advertise. When you consider that a bare minimum of 4 million people read the Daily Mail every single day, you quickly see why it’s such an effective publication to advertise with.

£28 Million in Half Year Revenue Recorded by Mail Online

This would lead you to believe that an advertising campaign, such as the Mail Online, that enables you to take advantage of the benefits of both for less of an investment, would not only slim down the cost of that advertising strategy, but would provide heightened consumer exposure to said strategy. You would be right.

The latest figures from DMG Media (which includes the Mail Online) revealed that they saw a rise of 39% in operating profit in the first half of 2014, to £50 million. Specifically, DMG found that total revenue generated by the Mail Online rose by £8 million year-on-year to £28 million.

Figures further illustrated that the Mail Online recorded a readership rise of 39.3% last month to hit 10.9 million international readers daily. They also revealed that the Mail online had 180 million global readers in March, with daily averages measuring around 11.3 million. The company has since pointed out that growth in online advertising has offset a 4% decline in its print revenue and 3% decline in circulation revenue.

Webwindows Comments on the Effectiveness of the Mail Online

Considering the fact that advertising contributes the maximum to Mail Online revenue and the clear popularity of the medium, at WebWindows it is clearer than ever that the platform can bring major interest to your ad campaign. It’s effective and efficient, which allows you to diversify your ad campaign in other areas to reach a larger share of your target audience than ever before.