UK AOP to Initiate Cross-Platform Digital Advertising Study

Webwindows has learned that The UK Association of Online Publishers has initiated a study to determine the effectiveness of cross platform digital advertising.

Webwindows Stays at the Forefront of the Web Marketing Industry

As experts at driving web traffic, Webwindows is the web marketing company that has been offering a unique range of tools to businesses of all sizes for the past ten years. As such, it is our job to stay at the forefront of the web marketing industry.

Part of that job is looking at the new studies that are released in the web marketing field, and using the information they provide to streamline the service our customers receive from Webwindows. That is why this week, we had to bring to your attention the fact that The UK Association of Online Publishers (AOP), has launched a new study to determine the effectiveness of cross digital advertising.

The Study Will Set Out to Analyse Engagement across Platforms

The research, performed in partnership with Omnicom Media Group, will specifically set out to study the level of engagement across desktop, tablet and mobile platforms. It will centre on data from 21 main publishers. These include The Guardian and Telegraph publishing Groups, IPC Media, Haymarket, Dennis Publishing and Incisive Media. The study will also feature a further 100+ UK media brands.

Beginning next month, the research will set out to analyse cross channel ad campaigns for three of the top brands from Omnicom. It will include videos, display ads and other multimedia platforms. Mobile 5 are slated to provide the campaign’s creative content, whilst digital advertising firm Celtra will create a dashboard for keep track of metrics.

A Game Changer for the Web Marketing Industry

AOP’s managing director, Tim Cain commented on the study. Cain started off by suggesting that this was the first cross-device project of this magnitude, which implies that its results will be a game changer for the web marketing industry.

Cain went on to say:  “One of the biggest challenges for advertising at the moment is working out how to reach consumers across devices, and what’s lacking is how those different devices and the combination of them can create the best consumer response from a brand advertising point of view.”

Webwindows Believes this Study Could Provide Vital Information

In Webwindows opinion, Cain makes a valid point. This study could provide vital information on how advertisers can reach consumers across devices. This will provide key data that will allow firms such as Webwindows to develop even more effective advertising campaigns for their clients.