This week, Webwindows wants to help you protect
your advertising strategy by letting you know how to remove something from
Google.
Respect the Awesome Power of Google
Throughout our ten years of
providing effective web marketing solutions to businesses, large and small,
across the UK, Webwindows has learned to respect the awesome power of Google.
One well optimised ad campaign can dominate your search term’s first page on
Google.
Because more people search for
the products and services on Google than any other search engine on the planet,
this means the site can prove invaluable to your marketing strategy. However,
sometimes you will be faced with a user who wants to post negative content
about you, and when they do, the power of Google can make sure that these posts
do a significant amount of damage to the content marketing element of your ad campaign.
What Will Google Remove?
You need to have a strategy in
place to deal with such content, but sometimes the best way to deal with it is
just to get the content
removed from Google. You can’t get everything removed – Google is too
dedicated to free speech for that.
They will remove certain things
though. These include national identification numbers, bank account numbers,
credit card numbers, images of signature, defamatory statements, copyrighted
material etc. The last two are your best bet, but in both cases, you have to be
able to prove them.
Use Google Webmaster Tools
Once you’ve determined whether
you’ve got a case to have something taken down, it’s time to actually remove
it. All you need to do here, is report the content in question via Google’s Webmaster
tools.
The Webmaster tool is really easy
to use, as long as you have a Gmail account. Just find the tool, follow the
instructions, garb the link and explain why you want it removed, then wait to
hear back from the search engine. If for some reason they don’t remove it
though, it is worth contacting the owner of the actual site with the
information damaging your ad campaign – they might be willing to remove the
information in question.
Google Can Be a Great Tool for Your Ad Campaign.
What Webwindows wants you to walk
away from this blog with this week, is the idea that Google is a great tool you
can use to emphasise your ad campaign. But that doesn’t mean that you should
let the search engine do any damage. Always remember that Google is a double
edged sword.
Nice post. Thanks for sharing such an informative post. This is really useful.
ReplyDeleteDigital Marketing Training in Lucknow