Five Tips for Writing Content for Your Blog

This week Webwindows wants to delve further into the world of content marketing, by letting you know about five tips for writing content for your blog.

You Need to Invest in Content Marketing

Through our role as a web marketing firm that has been putting together innovative web marketing strategies for companies of all sizes, Webwindows has come to understand the power of content. Because Google wants to ensure that readers receive relevant information on page one when they search for something, it’s more important than ever that you invest in content marketing to develop an effective online marketing strategy.

One of the most effective ways to generate relevant content, which will aid your wider advertising strategy in taking advantage of Google, is to create a blog. With a blog, you can produce optimised, relevant content, which you can then use to promote your advertising campaign to a loyal readership.

Webwindows Top Five Tips for Blog Content Creation

Yet writing blog content without professional training is nowhere as easy as American cable television would have you believe, especially if you want to get your content ranking on Google. That is why you should always use the following five tips from Webwindows when creating content for your blog…

1)      Write About What You Know: It’s simple really, the best way to generate relevant content that will help your online marketing strategy is to write about things that are actually relevant to your company. For example, if you own and want to promote a gardening company, write about gardening!

2)      Use Your Search Term as Your Guide: Let’s use the gardening analogy again. Say you’re wanting to promote your new landscaping service, generate content by using ‘landscape’ as your guide. Put it into the Google news tab, see if it’s trending on twitter or being talked about on Facebook to discover what people are reading. Then, the content should practically write itself.

3)      Break up the Text: Did you know that the average user spends about 2 seconds on a web page before moving on. You have to catch their attention and break up text, so they can look for what they want. Do what we’ve done for this article and use sub-headings, lists etc. With numbered lists as well, for example, you can then use it as a benchmark to help you generate content.

4)      Repurpose Old Content: If you’re stuck for something to write about, look at what you’ve done before and put a new spin on it. For example, last week we asked what is content marketing, and this week we’re use that as a base to create an article about the best ways to generate content. There’s really no such thing as a new idea anymore, didn’t you know?

5)      Get the Tone of Voice Right: All of this is useless, if you aren’t speaking to your readers on a level that will appeal to them. That is why you need to decide what tone of voice best represents your company, and use this to determine the type of language you use, the style of sentences you write with etc.

What Would Your Customers Like to Read?

Writing content for your blog can be difficult, but not impossible. Webwindows would ultimately advise that you think about what your customers are most likely to read, use that as a benchmark and go from there. 

UK AOP to Initiate Cross-Platform Digital Advertising Study

Webwindows has learned that The UK Association of Online Publishers has initiated a study to determine the effectiveness of cross platform digital advertising.

Webwindows Stays at the Forefront of the Web Marketing Industry

As experts at driving web traffic, Webwindows is the web marketing company that has been offering a unique range of tools to businesses of all sizes for the past ten years. As such, it is our job to stay at the forefront of the web marketing industry.

Part of that job is looking at the new studies that are released in the web marketing field, and using the information they provide to streamline the service our customers receive from Webwindows. That is why this week, we had to bring to your attention the fact that The UK Association of Online Publishers (AOP), has launched a new study to determine the effectiveness of cross digital advertising.

The Study Will Set Out to Analyse Engagement across Platforms

The research, performed in partnership with Omnicom Media Group, will specifically set out to study the level of engagement across desktop, tablet and mobile platforms. It will centre on data from 21 main publishers. These include The Guardian and Telegraph publishing Groups, IPC Media, Haymarket, Dennis Publishing and Incisive Media. The study will also feature a further 100+ UK media brands.

Beginning next month, the research will set out to analyse cross channel ad campaigns for three of the top brands from Omnicom. It will include videos, display ads and other multimedia platforms. Mobile 5 are slated to provide the campaign’s creative content, whilst digital advertising firm Celtra will create a dashboard for keep track of metrics.

A Game Changer for the Web Marketing Industry

AOP’s managing director, Tim Cain commented on the study. Cain started off by suggesting that this was the first cross-device project of this magnitude, which implies that its results will be a game changer for the web marketing industry.

Cain went on to say:  “One of the biggest challenges for advertising at the moment is working out how to reach consumers across devices, and what’s lacking is how those different devices and the combination of them can create the best consumer response from a brand advertising point of view.”

Webwindows Believes this Study Could Provide Vital Information

In Webwindows opinion, Cain makes a valid point. This study could provide vital information on how advertisers can reach consumers across devices. This will provide key data that will allow firms such as Webwindows to develop even more effective advertising campaigns for their clients. 

The Times Experiences Surge in Circulation Figures

Recent data suggests that The Times has experienced a surge in circulation figures, further proving to Webwindows why it’s an effective paper to advertise with.

Newspapers Are an Essential Element of Any Advertising Strategy

When you’ve been crafting innovative web marketing strategies for a range of firms for over a decade, like Webwindows has, you know what works for an advertising strategy.

That is why we always advise that you include newspaper advertisements as part of your marketing plan. Their readers put stock into them, as they build a relationship of trust with their chosen publication as a source of news and editorial content. That trust ensures that they will take any advertisement you place in said publication seriously.

But which newspaper to go with? There are so many, and they each have their advantages and disadvantages. Circulation – how many people read it – is often the best indicator. This is quite frankly, because the more readers a paper has, the more people will see your advertisement.

The Times Grows its Circulation Figures

This is why we highly suggest The Times as a newspaper to publish with. New data from ABC suggests that the publication’s circulation grew to reach 393,530, year on year in June. It was the best performing publication amongst the UK’s major papers.

How Did the Other Newspapers Fare With Circulation?

How did the other newspapers fair when it comes to circulation? The Guardian came in second place, with circulation figures of 185,313, whilst the Sunday Times performed the best out of the Sunday newspapers. The Sunday Times clinched circulation figures of 815,759.

When it comes to the fastest growing newspaper website, this prize was handed to the Coventry Telegraph with 92,047 unique visitors. This was a massive 304% rise. Meanwhile the Mail Online continued its dominance by scoring 10,912,083 unique users per day. This was an impressive rise of 35%. The Mail Online was followed by the Guardian, website, which experienced a 17% rise. They registered 5,718,502 unique visitors.

In Webwindows Opinion, the Numbers Speak for Themselves

So in Webwindows opinion, the numbers here speak for themselves. The Times continues to be regarded as a trusted source of news, which is backed up by its rise in circulation figures. That is why it always wise to advertise with The Times.