The Times Experiences Surge in Circulation Figures

Recent data suggests that The Times has experienced a surge in circulation figures, further proving to Webwindows why it’s an effective paper to advertise with.

Newspapers Are an Essential Element of Any Advertising Strategy

When you’ve been crafting innovative web marketing strategies for a range of firms for over a decade, like Webwindows has, you know what works for an advertising strategy.

That is why we always advise that you include newspaper advertisements as part of your marketing plan. Their readers put stock into them, as they build a relationship of trust with their chosen publication as a source of news and editorial content. That trust ensures that they will take any advertisement you place in said publication seriously.

But which newspaper to go with? There are so many, and they each have their advantages and disadvantages. Circulation – how many people read it – is often the best indicator. This is quite frankly, because the more readers a paper has, the more people will see your advertisement.

The Times Grows its Circulation Figures

This is why we highly suggest The Times as a newspaper to publish with. New data from ABC suggests that the publication’s circulation grew to reach 393,530, year on year in June. It was the best performing publication amongst the UK’s major papers.

How Did the Other Newspapers Fare With Circulation?

How did the other newspapers fair when it comes to circulation? The Guardian came in second place, with circulation figures of 185,313, whilst the Sunday Times performed the best out of the Sunday newspapers. The Sunday Times clinched circulation figures of 815,759.

When it comes to the fastest growing newspaper website, this prize was handed to the Coventry Telegraph with 92,047 unique visitors. This was a massive 304% rise. Meanwhile the Mail Online continued its dominance by scoring 10,912,083 unique users per day. This was an impressive rise of 35%. The Mail Online was followed by the Guardian, website, which experienced a 17% rise. They registered 5,718,502 unique visitors.

In Webwindows Opinion, the Numbers Speak for Themselves

So in Webwindows opinion, the numbers here speak for themselves. The Times continues to be regarded as a trusted source of news, which is backed up by its rise in circulation figures. That is why it always wise to advertise with The Times.

Advertise with the Sunday Times for Surprisingly Good Value

Webwindows have found that if you choose to advertise with the Sunday Times, you get surprisingly good value. It really is one of the best UK newspapers for your investment.

Webwindows: Crafting Effective Web Marketing Campaigns

Here at Webwindows we’re experts at marketing. Over the last ten years we have dedicated our team of professional experts to crafting effective web marketing campaigns for businesses of every possible size and type under the sun.

Essentially, we know what works and we’ve found that a smart advertising campaign presented in the right newspaper is extremely effective in communicating your message to your target audience. Newspapers are trusted sources of information by their readers, and as such, a reader will trust your advertisement exactly because they trust they have built up a relationship of trust with their publication of choice.

There are Distinct Advantages to Advertising with the Sunday Times

Saying that, the effectiveness of newspaper-based advertising strategy is entirely dependent on which publication you choose. The Sunday Times would therefore seem to be a bad choice, since it only prints once a week.

However there are distinct advantages to advertising in the Sunday Times. According to the Audit Bureau of Circulation (ABC), it has one of the country’s highest circulation figures, 840,000 per week, and a readership of 2.5 million people. Therefore one weekly issue reaches more readers of print than the Sunday Telegraph, the Observer and the Independent on Sunday combined.

Reach those Lucrative ABC1 Readers

It also has the ability to circulate your advertisement to more ABC1 readers than any other Sunday publication in this country. ABC1 refers to the most lucrative readership in the country, which typical includes the business community, c-suite executives, wealthy young professionals and university graduates. Studies have shown that a significant chunk of the newspapers audience falls into this category, earning over £75,000, per household, per year.

Furthermore, studies conducted by News 3.0 Initiative have concluded that Sunday Times readers still believe that printed media provides the optimum experience, and that readers are more likely to respond when adverts are placed in the relevant sections of the publication. Essentially, readers of the Sunday Times still value it as a trusted news source.

The Sunday Times is a Valuable Newspaper to Advertise With

There you are. Despite the fact that the Sunday Times is only printed once a week, it is a valuable paper to advertise with, as you are able to benefit from the publications formidable readership, as well as the trust that readership puts into the Sunday Times as a credible news source. 

Mail Online Pulls in Record Revenue

The clear advantages of including the Daily Mail in your advertising strategy became more apparent than ever this month, as the publication reported that its online platform, the Mail Online, pulled in record revenue for the first half of 2014.

Daily Mail and Online: The Best of Both:

Data has further proved in recent months that there are significant benefits to advertising online. The Internet Advertising Bureau (IAB) has found that not only are UK homes set to spend over £4,000 a year on average on the internet this year, but that the internet accounts for a larger share of ad spend in this country every year and that tablet use is growing by significant amounts, illustrating how the platforms people are using to access the world wide web are diversifying all the time.

It’s also important to note here the power of newspaper advertising; it creates a relationship with the reader based on trust, which in turns prompts them to trust the products it chooses to advertise. When you consider that a bare minimum of 4 million people read the Daily Mail every single day, you quickly see why it’s such an effective publication to advertise with.

£28 Million in Half Year Revenue Recorded by Mail Online

This would lead you to believe that an advertising campaign, such as the Mail Online, that enables you to take advantage of the benefits of both for less of an investment, would not only slim down the cost of that advertising strategy, but would provide heightened consumer exposure to said strategy. You would be right.

The latest figures from DMG Media (which includes the Mail Online) revealed that they saw a rise of 39% in operating profit in the first half of 2014, to £50 million. Specifically, DMG found that total revenue generated by the Mail Online rose by £8 million year-on-year to £28 million.

Figures further illustrated that the Mail Online recorded a readership rise of 39.3% last month to hit 10.9 million international readers daily. They also revealed that the Mail online had 180 million global readers in March, with daily averages measuring around 11.3 million. The company has since pointed out that growth in online advertising has offset a 4% decline in its print revenue and 3% decline in circulation revenue.

Webwindows Comments on the Effectiveness of the Mail Online

Considering the fact that advertising contributes the maximum to Mail Online revenue and the clear popularity of the medium, at WebWindows it is clearer than ever that the platform can bring major interest to your ad campaign. It’s effective and efficient, which allows you to diversify your ad campaign in other areas to reach a larger share of your target audience than ever before.